Knowing the Facts
Don’t get confused by the many shades of green
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When it comes to green printing jobs, printers and customers really need to be on the same page, so to speak.
Not knowing what a client means in terms of "green" can be a real nightmare for printers, Scot Case, vice president of the Canadian research firm TerraChoice Environmental Marketing, said. Furthermore, suggesting a product is green because it is being printed on recycled paper may not be enough for some customers.
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- Companies:
- TerraChoice Environmental Marketing
- People:
- Scot Case
E
Melissa Busch
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