Top 100: The best of 2006
Who are the winners and losers in the various printed products sectors? According to the raw numbers and despite leading the pack, forms took a hit, dropping from $1.18 billion to $1.08 billion this year –– a difference of $100 million. Tags and labels lost two percent of the industry share, down $86 million dollars in revenue. Direct mail reported sales last year of $142 million –– a loss of $23 million this fiscal year. The “other” category reported sales of $867 million the previous fiscal year –– a loss of $120 million in sales for this fiscal year. Commercial print sales reflected no marked changes. The strongest showing this year was the promotional products sector with an increase of $2 million in sales from last year.
But numbers are deceptive without critical thinking. Note, the sum of the sales in the categories (forms, labels and tags, commercial print,
direct mail, promotional products and “other”) does not equal $2.92 billion. This discrepancy relates to the categorization of information of the various companies in the list. Some companies did not provide numerical breakdowns in each category or only reported total sales. This resulted in seemingly large losses across the board that actually do not exist. When these unaccounted figures are factored into the equation, the total sales loss is consistent with the losses of the various categories.
Further, once the numbers are tallied and Quality Park Products sales of approximately $200 million are removed from the equation, the industry is left with only a difference of $41 million, which translates to slightly greater than a one percent decrease. This can be attributed to increased fuel and paper costs and does not indicate trouble ahead. Print lives.