Drive the Auto Market with New Concepts
Distributors steer the automotive market with high-speed ideas and nontraditional solutions.
It may be a pie-in-the-sky vision, but it is one that Dick Ipsen, president of Portland, Oregon-based DiversiForm believes is attainable. The idea of selling e-form solutions to auto dealerships in order to allow financial contracts, motor vehicle information and dealership invoices to be quickly and easily processed, signed and routed online to their appropriate destinations is, according to Ipsen, indicative of the future of business forms. With the click of a button, he explained, these types of documents could go exactly where they need to with minimal paperwork and in minimal time.
"We can foresee offering a routing solution that allows documents to be sent from dealerships to banks and the department of motor vehicle in an instant," said Ipsen. "For us the first step in doing so has meant becoming more Internet friendly by making a back-end change in the computer system."
For car dealers, the electronic concept would resolve the hurry-up-and-wait reputation that comes with the purchase of a car. As Ipsen explained, DiversiForm would provide the e-form software along with a signature pad for electronic customer signatures. As each document comes up on the computer screen, the buyer signs and the dealer clicks "OK." The main contract is e-mailed to the customer's home, the financial contract is routed to the bank and both are sent to the department of motor vehicles. One hard copy will be provided to the customer to keep in the glove box or file, he added.
"There are all kinds of ways to help clients reach their customers, as long as distributors are willing to go beyond traditional forms," he said.
In the meantime, DiversiForm has excelled by helping its clients connect in other ways. For instance, through its Trax-branded series of products, DiversiForm has been able to keep track of clients' customer satisfaction ratings. With its phone trax service, data is pulled from dealers' computer systems and transferred to DiversiForm's call center.