campaign kickstarter: An "A" for Effort
Contrary to popular opinion, the college experience isn't one big party starring John Belushi. It's more like all-night study sessions, a diet of Ramen noodles and mounting debt. After we're handed our diplomas and unleashed into the world of business-casual attire and 9-to-5 schedules (if we're lucky), we are left wondering if this education thing was a worthwhile investment.
But it's not all doom and gloom. Eventually, our shining moment happens—whether it is a promotion, a new opportunity or a simple "thank you." Then we know the sleep deprivation, the crummy food and the student loans were worth it.
Remember this as you devise thoughtful solutions for campaigns targeting college students. Many promotional items can enhance the college experience. With the examples listed below, clients and end-users alike will rest easier—and that's more rewarding than any "A."
SCIENCE IS FUN
32 degrees Fahrenheit is the freezing point of water at sea level. Additionally, 32 is the number of colors available for the Next Level Tri-Blend Dolman T-shirt from Bodek and Rhodes. (That may not be funny, but it is informative.) That gives students 32 different ways to look fashionable on campus. For more information, visit www.bodekandrhodes.com.
Professors like to see that their students are paying attention. Drummond Printing Inc.'s New Linen Impression Journals will help students make a great first impression as they furiously jot down notes and engage in conversation. The American-made journals come in 5x7" or 7x10" sizes and hold imprints on every sheet, which also will impress your clients—a win-win situation. For more information, visit www.drum-line.com.
Caffeine eases the pain caused by late-night study sessions. That is why Berney-Karp's 14 oz. Bling Tiffany travel mug is ideal for those running from the dorm to class then back to the dorm. The 9.5x3.25" mug features a stainless steel body, a plastic liner and a 1.25x2" imprint area. The hand-wash only mug is available in five colors. For more information, visit www.ceramic-source.com.