EFI Acquires DirectSmile

EFI, Fremont, Calif., recently announced that it has acquired DirectSmile GmbH, a Berlin, Germany-based provider of software solutions for cross-media marketing automation.

DirectSmile invented image personalization in 2001 and today makes media personalization and automation software that streamlines sophisticated marketing and production tasks for corporations, agencies and printing companies. DirectSmile's technologies extend EFI's offerings and will give customers expanded, fully integrated capabilities with data-driven digital print, web, e-mail, social media and mobile marketing workflows.