mind your business: Partnering for Profits
Embracing diversity equals a successful alliance
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I like to call alliance success, "Partnering for Profits." Unfortunately, a frequent alliance success pitfall is attempting to make your partner in your image—one who acts, thinks and follows your methodology. In the short-term, it may appear to ease the rocky road of alliance governance, but what it really does is minimize the value your partner delivers in the union. You initially were attracted to your partners because of their core competencies and the belief that, together, value-added synergies would be created and deliver benefits to both. So, what are you trying to change?
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- Ed Rigsbee
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