Energizer and InnerWorkings Announce Marketing Partnership
InnerWorkings Inc., a leading global marketing supply chain company based in Chicago, has signed a new retail management agreement with Energizer, a global leader in the manufacturing of batteries and portable lights.
Under this agreement, InnerWorkings will collaborate with the U.S. Energizer team to develop a standardized print management program for all promotional merchandising displays. In addition, InnerWorkings will assume management of Energizer's permanent merchandising display program leveraging the design and sourcing expertise of DB Studios, which was acquired by InnerWorkings in 2013. These efforts include procurement, design, engineering, sourcing, production, inventory and fulfillment of merchandising and display materials to be used across Energizer's retail environments.
"InnerWorkings' suite of capabilities both complements and extends the talent of our own marketing organization," said Michelle Atkinson, vice president and chief marketing officer for Energizer. "Their track record for innovation and scale will enable us to deliver breakthrough brand experiences across geographies, channels and formats."
Additionally, as part of the partnership, InnerWorkings will leverage VALO, its multi-currency, multi-language technology platform to facilitate materials ordering, purchasing and reporting for Energizer brand and retail teams.
For more information, visit www.inwk.com.