Entertaining Possibilities

Nearly every region in the country can lay claim to a host of summer-related events. Whether it’s a local team that makes it to the finals, a state fair or company picnic, a blockbuster movie screening or one in the assortment of days-long summer music festivals, entertainment events kick into high gear once the summer season does the same. And, the more entertainment events there are, the more promotional tie-ins—like CD cases and MP3 players—have the potential to capture the attention of targeted end-users. As a result, new supply opportunities for apparel, banners, tickets, wristbands, loyalty cards and an array of entertainment-related products are as plentiful as pollen and sunscreen.