“Today’s consumer is more in tune with quality and has started to gravitate to finer-quality fabrics,” he said. “While this means slightly higher budgets, it results in cleaner embellishments and garments that the recipients wear rather than [viewing the product] as another shirt for the drawer. The desire to make the product the recipient’s favorite shirt is where the investment shows return.”
Hughes advised suppliers who are new to the game to become, and remain, knowledgeable of trends. “You can never be too well educated,” he continued. “Being considered a resource for the buyer is the best way to solidify the relationship. You don’t always need to be involved in every transaction. If you can help the buyer through a crisis, they will always turn to you in the future.”
While it may be the most overall popular promotional product, apparel isn’t the only option for entertainment-related promotional items. The following product profiles provide a few examples of how to get in on the entertainment promotional game this year.
American Apparel’s Tri-Blend Short-Sleeve Women’s Track T is a sound choice for promotions.
While some promotional tees offer a wide or oversized fit, American Apparel’s shirts are comfortable and have trendy silhouettes—which makes them standout options for concert tees. The featured shirt is constructed of 50/25/25 polyester/cotton/rayon, and has reinforced shoulders and a double-knit bottom hem. Its vintage style is hip, and its modern durability is a new classic. American Apparel’s product lines run the gamut of color; this shirt is available in athletic gray, and comes in sizes S to XL. (213) 488-0226
Take it on the Road
The Icon Tin CD Holder from Leed’s is sturdy, stylish and perfectly portable.
Enhance end-users’ summer getaways with this practical and durable tin CD case. The case holds 12 disks in soft-sided sleeves, and can be used to carry music and data CDs. The silver-tin cover with a zippered closure will keep CDs safe from harm, no matter what the conditions, while offering a sleek display for a 4x4" custom design. (800) 860-1555