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Maria Raha
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The 2006 numbers provided by Major League Baseball are powerful proof of summer’s opportunity for brand presence, as well: total attendance last year—76,043,902 for the United States and Canada—was up 1.5 percent from 2005. Combine that with a Promotional Products Association International (PPAI) study released in 2004 which reported 76.1 percent of survey participants were able to remember the names of companies emblazoned on promotional products they received during the preceding twelve months.
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