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“We were the first envelope company to focus on four-color process designs for drive-in envelopes. We understand the best way for JBM to be successful is for the end-user to find value in what we make,” Sheanshang explained.

The company is excited about its new coin bangtail envelope that provides banks with an excellent opportunity to cross-sell other items to their customers.

“Strangely enough, one of our seed customers found the concept useful to have a vendor buy the coupon for advertising space,” Sheanshang stated. “It was a win/win situation. The vendor was able to sell more of a specific good while the seed company was able to not only lower its costs but make its customers more aware of other products they sell.”

Envelopes doing double-duty aren’t enough. In addition, companies must provide customers with the best possible customer service.

Pennington asserted that the company’s “very knowledgeable and friendly” customer staff gives their envelope facilities a competitive edge.

“We take the time to work with our customers on the level necessary. Experienced customers and new customers to this industry are all welcome. Whatever the knowledge level, our customer service representatives work with the customer to find the right solution and offer better and/or less expensive alternatives so that the end-user is best served,” he said.

Aaron Hyte, president of Austell, Georgia-based EMA Specialty Envelopes and More, shared that idea.

“The number-one most important aspect in business is the relationship we have with our customers,” Hyte said. “That relationship with our inside sales teams opens doors for our distributors. Because of the relationship they have, they bring more opportunities to our company.”

Mark Monahan, vice president sales and marketing for Rite Envelope & Graphics in Downingtown, Pa., explained that the company manages to keep up with changing marketplace demands through the help of the many features it offers.