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So where does the green movement fit into the puzzle? Can it even be considered a fad? Maybe not, considering environmental issues have plagued the world throughout history. However, public reaction to this topic has not been as consistent.
In 2006, a PowerPoint presentation—voiced by Al Gore in "An Inconvenient Truth"—brought environmental awareness to the masses. "Green frenzy" soon followed. Magazines such as Vanity Fair published green issues. Members of the hollywood elite, particularly Leonardo DiCaprio, preached on the importance of reducing carbon emissions.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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