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A year later, under the guise of "saving ourselves" from global warming, the Live Earth benefit concerts united more than 150 musical acts in 11 locations around the world. The shows were to be broadcast to a mass global audience via television, radio and live Internet streams with projections of 2 billion viewers. It flopped. Only 15 million tuned in on the big day.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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