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Businesses eventually got involved, touting green products as a way to save the planet. Unfortunately, for many companies, the underlying goal was to usher in the green (i.e., dollars) and make a tidy profit. As a result, the good intentions of some become discredited and placing trust gets complicated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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