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Leading environmentalists refer to this clever advertising technique as "greenwashing." According to a 2009 study by TerraChoice, an environmental consulting firm, approximately 98 percent of eco-friendly products make misleading claims. The firm investigated 4,000 consumer products found on supermarket shelves and presented its findings to Congress.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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