Epsilon Deliverability Higher than Industry Average
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Dallas-based Epsilon released its third quarter 2009 North America E-mail Trends and Benchmarks Results, which show an increase from third quarter 2008 in both open and click rates.
The quarterly analysis is compiled from more than 6 billion e-mails sent by Epsilon in July, August and September, across multiple industries and approximately 200 clients. The analysis combines data from both of Epsilon's proprietary platforms, DREAM and DREAMmail.
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