Epsilon Releases Q4 Report

Dallas-based Epsilon released its Q4 2008 U.S. E-mail Trends and Benchmarks Results, which show an increase in deliverability and open rates.

The quarterly analysis is compiled from 7.7 billion e-mails sent by Epsilon in October, November and December 2008, across multiple industries and to more than 200 clients. The analysis combines data from both of Epsilon's proprietary platforms, DREAM and DREAMmail.