Epsilon Signs Expansion Agreement with Chico's
Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced its Epsilon subsidiary has signed an expansion agreement with Fort Myers, Florida-based Chico’s to provide data overlay services.
Chico’s will rely on Epsilon Targeting, Epsilon’s data division, to provide a clearer picture of the purchasing behavior of their customers.
Chico’s is a specialty retailer of private branded, sophisticated, casual-to-dessy clothing, intimates, complementary accessories and other non-clothing gift items.
Under the agreement, Epsilon will include data from its proprietary data cooperative to overlay multi-brand transactional data over Chico’s consumer database records. This will allow Chico’s to see a more complete picture of the buying activity of their customers across all purchase channels including catalog, online, and retail, and within specific merchandise categories. This deep insight will improve Chico’s contact strategy and ability to micro-target customers based on preferences and buying behaviors.
In addition, Epsilon will provide more than 20 demographic variables from its robust compiled data assets, which contain data on 250 million consumers spanning more than 1,000 demographic and lifestyle attributes. Epsilon will also help Chico’s identify opportunities by market area and specific store locations so the retailer can target consumers more effectively based on local buying trends.
“Understanding our customers is critical to our marketing success. It’s not just about what they’re buying from Chico’s but also their overall spending behavior. By partnering with a leader like Epsilon Targeting, we’re able to have a richer picture of each individual customer and in turn better target our customer base across all marketing channels,” said Charlie White, vice president of CRM at Chico’s.
According to Bryan Kennedy, president of Epsilon, “This is a deep relationship that continues to grow and contribute to Chico’s marketing success. Our data is what sets us apart. We are thrilled that Chico’s has chosen Epsilon as their exclusive data overlay provider. The significant consumer data available from our data cooperative, other rich data assets and a team of highly experienced staff will improve Chico’s customer relationships and deliver positive results.”
For more information, visit www.epsilon.com.