Epsilon Targeting Releases Influential Research
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Dallas-based ICOM, a division of Epsilon Targeting, unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network.
ICOM’s study looks at Word of Mouth (WOM), an approach that harnesses the innate behavior of a unique group of consumers known as influencers, who naturally extend the reach of marketers’ efforts through talkability. The individuals create a huge opportunity for marketers to reach a broad population by targeting a very select group.
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- People:
- Gillian MacPherson
- Places:
- Dallas
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