Epsilon Targeting Releases Influential Research
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The study shows that there is no universal influencer—consumers are influencers strictly within product categories, not across all categories. In addition, few commonalities exist within demographics for influencers. They cross gender, age, income levels and channels. While influencers tend to do their talking in person, there is an opportunity to broaden their message through new channels such as social media.
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- People:
- Gillian MacPherson
- Places:
- Dallas
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