Established Leaders Unite as Navitor Brand

For more than 60 years, Carlson Craft Business Solutions, Regency and Label Works—all independent entities of Mankato, Minnesota-based Taylor Corporation—have successfully serviced the personalized business printing needs for their printing partners across the country. After careful review and consideration, Tom Ninneman, vice president, operations, announced that the three entities would merge into one unified brand, better serving their customers by providing a breadth of offerings and focusing on the qualities that have made each company a long-standing leader in the field.

“We believe that our new brand, Navitor, clearly reflects our commitment to assist customers in charting the best path to meet their printing needs,” stated Ninneman. The combined company will officially begin operating as Navitor on Jan. 1, and will be one of the largest custom print providers in the nation with more than 30,000 active customers.

In preparation for the brand merger, the company conducted extensive customer research across the country. Many customers already were using the services of more than one of the Navitor entities. “We wanted to clearly understand our customers’ changing business needs and how we could best serve them in the future,” Ninneman explained.

Navitor has implemented several major lean initiatives, providing a 24-hour turn time on many products. “The benefits of being one organization will positively impact our customers immediately, and on a day-in, day-out basis,” observed Ninneman. He went on to say that customers will continue working with the same dedicated customer representatives, but the representatives will now have a broader and more complete set of printed business products to select from. “We will be better able to help our customers navigate through their often complicated printing needs more efficiently and effectively with this one-stop approach,” he added.

Navitor’s rich history in the printing business reaches back to the 1940s, when Regency was one of the first trade sources for custom printed social and commercial items. Today, it is one of the nation’s largest printers in this category. Carlson Craft’s history is similarly long, providing a full line of personalized business printed products. Label Works is a wholesale manufacturer of custom printed pressure sensitive labels, and has served its customers for 18 years.