Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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An $8 billion integrated global healthcare enterprise was ailing from multiple problems. The company's complex supply chain, multiple business units and intricate marketing programs presented its management team with visibility, coordination, economies of scale and execution challenges. Dayton, Ohio-based WorkflowOne had the cure.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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