Everything to Everyone
Determining the most attractive value proposition to major vertical markets
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• An online store for the company's employees to shop and brainstorm ideas for future events and programs.
• A promotional merchandising team to develop creative solutions that met end-user needs.
• A sourcing service consisting of vendor management and organization compliance controls.
• A system to maintain the company's brand standards and manage end-user requests.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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