Everything to Everyone

Having a goal-oriented implementation process has served the global healthcare provider in many ways. The company has improved brand compliance and control, led to reliable delivery and reduced inventory obsolescence, increased customer satisfaction through enhanced merchandise selection and more.

Distributors have the luxury of being flexible—their success isn't measured by a single technology or product line. But the decision to identify and penetrate a vertical market (e.g., medical, retail, insurance, automotive, insurance, government, financial, hospitality, etc.) isn't easy. Some may call it a gamble that requires careful consideration and lucky timing. This lends itself to the question: Is it better to be a general full-service provider or a full-service provider to a single niche? The answer isn't quite simple.