Blazer construction presents a few pitfalls absent from the manufacturing of items such as shirts or sweat suits. Since blazers are relatively expensive items—and end-users highly value emblems and logos—logo placement requires proper knowledge, communication and attention. Donald Singer, president and CEO of Philadelphia-based Executive Apparel, advised attending to the following manufacturing details:
• General logo placement.
The logo is usually placed below the upper left-hand pocket, and should be carefully angled to ensure the best presentation when worn. If the job is not going to be performed by a quality embroiderer, or if doubts arise about placement, ask about the logo or emblem presentation. Furthermore, be as precise as possible when explaining how a logo or emblem is expected to be placed.
• Logo and placement in relation to the lapel. The placement of a logo under a lapel will have different results based on the size of the garment. For instance, smaller blazer sizes increase the possibility of the lapel covering the logo. The logo can be moved slightly to the right to increase visibility. Pressing the lapel slightly higher on the garment may also solve the problem.
• Functionality of pockets. When it comes to in-stock garments, there is a good chance one or more of the upper pockets will be rendered unusable. Since the garment is already manufactured, it’s impractical to open the garment and apply the embroidery or patch to eliminate the problem of unusable pockets.
Explain this beforehand to your customer. Most end-users understand and won’t object to unusable pockets.