Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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Make Mail More Malleable
With full-service IMBs, each piece of mail will have an electronic trail of information tracking it from the mail preparer to the delivery point. Many mailers and mail suppliers have been preemptively leveraging data using the POSTNET barcode and costly USPS Confirm Service to track their mailings and analyze campaign data. However, full-service IMBs are an improvement over this method because they are universal and house data about the mail owner, mail piece, recipient and delivery through the postal system.
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Britt Brouse
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