Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Intelligent Mail’s (IM) digital reporting capability gets even more exciting when marketers sync up this data with customer relationship management, e-mail and other automated systems. “With the visibility in the mail, you can tie campaigns together to understand when to either precede or follow up with e-mail, or when to time release of TV, radio or newspaper advertisements,” described Thomas Day, senior vice president of Intelligent Mail and address quality for the USPS.
0 Comments
View Comments
- People:
- Charley Howard
- Rio Longacre
Britt Brouse
Author's page
Related Content
Comments