Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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For those with fulfillment processes tied to the back end of a campaign, he said the ability to anticipate high-order volumes and staff fulfillment centers accordingly greatly improves campaign performance.
Reporting at an individual piece level arms vendors with more information to then provide clients with predictive analysis. “We can extrapolate the predicted results based on complete delivery, so you can get up-to-the-minute analysis of where you are and where we expect you should be after all the pieces get through,” detailed Rio Longacre, co-founder and vice president of operations with Indros Group, a software developer and reseller based in Brooklyn, N.Y.
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- Charley Howard
- Rio Longacre
Britt Brouse
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