Decoding the Intelligent Mail Barcode
Experts discuss the creative implications and benefits of Intelligent Mail
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Britt Brouse
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The move from a paper-based to a digital environment is what Day called the most critical and technically complex aspect of full-service IM. When the USPS was developing its systems, it was difficult to honor all of the requests and suggestions made by participating mailers. As a result, some USPS customers will have to modify their own systems to meet the specifications of the IM acceptance and reporting schemes. “We’ve got to build the system, be able to process the data and then provision the data back to those customers—and you can only accommodate so much variation,” Day noted.
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Britt Brouse
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