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He also reported that print buyers are increasingly specifying digital output for many applications where offset once dominated. “Even though offset printing is evolving to provide more economical and more competitive approaches, some of its volume will continue to erode,” said Romano.
Still, Francis McMahon, North American marketing manager for Palo Alto, Calif.-based Hewlett-Packard’s (HP) Indigo division, acknowledged that there are some die-hard industry professionals who believe that offset is the only way to go. “They have not been able to make the leap and adopt a new way of creating business as a service provider,” he said.
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Maggie Dewitt
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