Think Outside the Box
Just like life, packaging isn't always so black-and-white.
There is more to package design than graphics. While important, vibrant colors and branding logos will only take companies so far. They also must consider packaging form, structure and consumer functionality.
Is it a transport package, a distribution package or a consumer package?
What is the purpose of the packaging? Is it for protection, information transmission, marketing or is it to keep it safe?
Print Professional turned to some leading packaging manufacturers to learn more about the endless possibilities in this sector.
• Dominic Zaidan, art/marketing director, Vulcan Information Packaging, located in Vincent, Ala.
• Dave Young, vice president of sales, Information Packaging, located in Macedon, N.Y.
Print Professional (PP): Tell me a little about your company. What type(s) of packaging solutions do you offer your customers?
Dominic Zaidan (DZ): Vulcan Information Packaging is a leading United States manufacturer of stock and custom loose-leaf binder and packaging products and private label binders. Founded in 1947, we have a 200,000 sq. ft. production facility located in Vincent, Ala. Other products we offer include marketing kits, boxes, presentation folders and multimedia packaging. We also offer printing and decoration including screen print, offset/litho, foil stamp/deboss, digital and on demand printing.
Dave Young (DY): Information Packaging is a U.S. manufacturer of specialty envelope products such as CD/DVD packaging, MailSaver® postage saving disc mailers, Bind-in envelopes, credit card sleeves, RFID-shielding card sleeves and commercial envelopes. We specialize in unique and custom printed sleeves and envelopes manufactured in paper, Tyvek® and paperboard. Our equipment base and size allow for flexibility with quick turns on runs from as low as 1,000 pieces to runs in the multi-millions.
PP: What are some of the hot trends in packaging right now? In your opinion, what is the most interesting thing happening in this sector?