Think Outside the Box
Exploring the various types of packaging formats
Just like life, packaging isn't always so black-and-white.
There is more to package design than graphics. While important, vibrant colors and branding logos will only take companies so far. They also must consider packaging form, structure and consumer functionality.
Is it a transport package, a distribution package or a consumer package?
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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