Think Outside the Box
PP: What was the most interesting or unique packaging request your company received over the last year?
DZ: There's not one in particular, but a common request we get repeatedly is to design a marketing kit/box that can be carried to sales presentations that contains a variety of products including marketing brochures, binders, product samples, sometimes bottles, glass, carpet, tile, wood and any number of samples. The challenge is for us to design a box/kit [that is] easy to carry, durable and also designed to function easily in a presentation environment.
DY: Some of the most interesting packaging requests continue to fall in those "hot" product areas of MailSavers®, bind-ins and card sleeves and especially the RFID shielding card sleeves where we have seen orders from the U.S. government, banks, hotels, colleges and for many customer giveaways. A recent bind-in we produced was placed in the book by Jodi Picoult, Sing You Home. The music CD was a companion piece for the book with certain tracks being listened to at different points in the book.
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