Fall Promotions Bring Seasoned Profits

He noted that the fall season marks a growth in promotional products sales. "Clients are either preparing for the new year or are trying to find ways to energize fall sales with their remaining budget dollars—ad specialty items are usually welcomed to meet these needs," he said.

According to Cindy Scardino, marketing coordinator at Gill Studios, Shawnee Mission, Kan., virtually every business uses promotional products in some capacity. "Distributors have a variety of items to choose from, and only need to find what suits their customers," she noted.