Fill the Void with Affixed Products
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When it comes to direct mail, this tactile attribute is what separates affixed from integrated products. "Direct marketers often prefer an affixed card over an integrated card because the recipient of an affixed card can feel the thicker, more rigid card in an envelope and is more likely to open the envelope as a result," explained Brandt. "Similarly, it is easier to spot a card affixed to a form than an integrated card, which can easily 'get lost' on the document."
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- Companies:
- Brandt Affixing
- FormStore
- People:
- Ed Brandt
- Richard Burgdorf
- Places:
- Carrollton, Texas
- Fenton, Mo.
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