Finch Paper Releases New Video
An up-tempo, uplifting soundtrack underscores the positive beat of daily activities in Finch Paper's new Go with Finch video short. Go with Finch features a tour of the pulp and papermaking operations at Finch which begin in the natural, northeastern United States forests.
"It's one thing to talk about being an integrated paper company," says Beth Povie, marketing communications manager, "but it's quite another thing to actually show it. Viewers will see, in only 2 minutes and 32 seconds, how we very efficiently go from forest to paper to truck." Povie says that Finch's integration (one of only a few paper companies who still manage forestlands) allows it to control quality, price, and delivery of 700 tons of uncoated paper every day, to a substantially greater degree than its competitors.
- People:
- Beth Povie
- Finch
- Places:
- Glens Falls, NY
- United States