First of a Kind Partnership Serves Both Printing and Buying Communities
Lexington, Kentucky-based WhatTheyThink.com—an online media organization serving the printing and publishing industry—and Print Buyers International announced a new strategic partnership. As a result, WhatTheyThink.com’s subscribers will have unique access to the insights of print buyers, designers, production managers and marketing professionals. In addition, members of Print Buyers International and Boston Print Buyers will benefit from the latest industry news and analysis found on WhatTheyThink.com.
Under the terms of the partnership, WhatTheyThink.com will host a regular column by Margie Dana (founder of Print Buyers International and Boston Print Buyers); co-produce WhatTheyThink.com webinars; and jointly produce live annual events. Both organizations will also cross-promote each other’s websites through content sharing. “Margie Dana is one of the best known authorities throughout the printing and buying community, who focuses on improving the printer-buyer relationships,” said Randy Davidson, president of WhatTheyThink.com. “We are excited to provide our members with access to Margie’s expertise and knowledge base.”
Print Buyers International (PBI) and Boston Print Buyers (BPB) are independent associations catering to professionals who purchase or influence the purchase of printing. PBI attracts senior-level professionals from numerous fields, such as financial services, higher education, healthcare, manufacturing, publishing, retail, advertising and graphic design who are interested in expanding their scope and understanding.
“Our partnership with WhatTheyThink.com really aligns with our mission to open doors between print customers and service providers in the industry,” said Dana. “Given WhatTheyThink’s membership base of over 50,000, the partnership will also build bridges, and strengthen business relationships the world over.”
For more information, visit www.whattheythink.com or www.bostonprintbuyers.com.