A Thing of Beauty
Five case studies for creating masterful promotions
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The Goal: Pernod Ricard USA requested an authentic and impactful display unit to support the Jameson brand during a key selling period. According to Freundlich, the display needed to incorporate the Jameson Barrel icon while tying into the fall tailgating season, and to communicate messaging for the Jameson Black Barrel sweepstakes ("win the Jameson Barrel Cooler for your next tailgate"). Male whiskey drinkers, with an average age of 25 to 39 and a HHI of more than $75,000, comprised the targeted consumer demographic.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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