A Thing of Beauty
Five case studies for creating masterful promotions
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The Solution: "The brand (and the field) needed a versatile piece that was scalable, and able to hold product and communicate the fall sweepstakes' message in a way that captured consumers' attention at retail. InnerWorkings developed a die-cut pole-topper featuring an injection-molded ice insert with both Jameson and beer corrugate die-cut bottles that added appetite appeal and reinforced the Jameson and beer messaging to consumers.
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments