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Sales. For some, it's as easy as ABC—Always Be Closing. For others, upholding the Glengarry Glen Ross mantra is a constant struggle.
Despite the meetings, dinners and creative energy spent on a potential client, deals can fall through at the last minute. The client doesn't want what you're selling. The client doesn't need what you're selling. And your price? Forget it.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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