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Or, maybe there's more to it.
According to William J. Farquharson, vice president of NAPL, East Rutherford, N.J., the answer lies in the root of the word itself: objection. "'An objection is a request for more information,'" he said, referencing Wikipedia's definition. "What if the client was saying 'no' because of a lack of information instead? Perhaps you simply didn't do your job."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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