Five Reasons Why Printers Need a GPO Bid Service in 2011
These are tough times for many printers, large and small. Commercial accounts are either drying up or underperforming and leads for new clients are all but nonexistent in some places, according to Deborah Snider, senior vice president of e-LYNXX Corporation and president of the firm's Government Print Management division.
Printing Industries of America (PIA) predicts about 9,500 printers in the United States will disappear by 2020. That would leave about 27,000 printers nationwide, down from a high just a few years ago of 36,500.
"If you are concerned that you may be one of those 9,500 who will not be here in 2020, you should change your strategy if you are now going it alone," Snider said. "Professional print management firms can offer invaluable assistance if they provide services that will help you increase your profitability. A good print management firm will be an extension of your sales force and less expensive than adding another sales executive."
The best print management firms know how to help printers increase their profits by helping them win work from one of the most dependable of all print-job sources -- the United States Government Printing Office (GPO). "Any printer not now doing GPO work should seriously think about developing GPO as a secondary market," Snider said. "This is a huge market that you can go to when you need work to fill gaps in your production schedule. GPO awards private sector printers more than $358 million in print work annually, and welcomes competitive bidding."
A print management firm that knows how to work with GPO doubles as a GPO bid service. Being successful with GPO requires experience, and here are Snider's five reasons why working with print experts at a GPO bid service in 2011 would benefit a printer's bottom line.
1. GPO print management experts are print industry veterans who know how to work through government bureaucracy and red tape. They understand the stringent detail that must be provided when bidding for GPO work and then followed to complete a job. For instance, sometimes paper on a GPO job can be substituted, and sometimes doing so can be considered fraud. They know the difference. They will help printers understand the JCP code numbers that are contained in the Government Paper Specifications Standards. These spell out requirements for everything from acidity, weight and bursting strength to opacity, thickness, color, finishing and formation. Working with a print expert can help the printer bid competitively using the best paper quote to increase its profitability. This is just one example. Beyond paper, there are volumes of production, packaging, labeling, shipping and invoicing requirement