Check out five of their best tips here.
1. RETRAIN YOURSELF
It may not be new, but consultative selling is a preferred approach for many, since it will make you stand out in a crowded field of sales-people with the same sales pitch. You are not just trying to sell 200 pens or 500 tumblers. You're digging for a more comprehensive solution by learning what keeps clients up at night. This approach may require more work before landing a sale, but the sale will make the extra effort worth it. "When you're approaching clients and problems from a consultative basis, you're really expressing your desire to solve their problem, and that's a completely different dynamic than 'what can I sell them?'" Kiewiet said. "Instead of 'what can I sell them?', I think your whole mindset is 'what problem can I solve for them?'"
- People:
- Paul Kiewiet
- Ryan Sauers
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.