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Bishop encouraged salespeople to dig deeper and identify problem areas that others may not consider. "Some needs are obvious, some are not," she said. "When needs are not obvious, better selling skills are required in order to help the client understand the implications of their current situation, and why improvement benefits them. These deeper conversations take consultative selling skills."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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