Flex Your Mailer Muscle

Help clients save money and improve efficiency with mailer products.

Communication is the key. And the key to communication is being understood. If your customers can't understand you or don't want to take the time to hack their way through the dense forest of information you've sent them, then your words are falling on deaf ears.

But fear not, intrepid distributors, your savior is here—mailers. That's right, mailers. Mailers can help end-users communicate more quickly and clearly, recoup receivables faster and save money. Best of all, most of the concept work has already been done.

"Mailers are a good product to offer because of their efficiency," touted David Yost, general manager of InfoSeal, Roanoke, Va.

"They're particularly good be-cause you get a reply envelope that's pre-addressed and will often include the account number and other pertinent data," he added. "There's no way you can do that with a regular insert inside of a traditional window envelope."

Besides, who would want to? Stuffing envelopes is a long, expensive process that offers little guarantee customers will even open the envelope.

Mailers, on the other hand, often look like business correspondence or flashy, personalized affairs that make their recipients curious enough to open them—and then respond to them.

"Mailers have the power to entice people," observed John George, general manager, Caribbean Business Forms, Miami. "I had one account in Atlanta that I designed a mailer for, and that company found that its receivables increased up to 50 percent."

That's good communication. But mailers don't just help companies collect their bills, they can help companies save money too.

For instance, many universities normally send their students class schedules and bills in two separate mailings using traditional envelopes. With a two-way mailer, the same information can be condensed to a single mailer with added savings on postage.