SOI Forms: Diversify to Multiply
Forms suppliers and distributors branch out
to keep up with industry upheavals
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Miske has created a multi-faceted plan to maintain the company brand. "Our plan for survival focuses on growing our medium- to long-run projects. We realize that printing a $12 business card is not really our niche, even though we provide that service for our clients," he said. "We are also exploring partnerships with both printing brokers and distributors to increase our presence in the marketplace."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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