FormStore Offers New Digital Health-Care Program

FormStore, Fenton, Mo., has received favorable responses from more than 550 distributors for its Digital Print Solutions for Health-Care Program, according to Paul Edwards, president.

Edwards said that the program goes beyond many current elementary digital print programs by including variable print capabilities, as well as static digital color. "The variable print option helps distributors offer clients sophisticated, one-to-one direct mail pieces," he explained. "That level of complexity allows the health-care client to target its mailings to specific individuals with a highly effective message."