FormStore Offers New Digital Health-Care Program

FormStore, Fenton, Mo., has received favorable responses from more than 550 distributors for its Digital Print Solutions for Health-Care Program, according to Paul Edwards, president.

Edwards said that the program goes beyond many current elementary digital print programs by including variable print capabilities, as well as static digital color. "The variable print option helps distributors offer clients sophisticated, one-to-one direct mail pieces," he explained. "That level of complexity allows the health-care client to target its mailings to specific individuals with a highly effective message."

Edwards said that FormStore's market research indicates that a typical health-care institution will have a minimum of one digital print application per bed. That means that a digital print program should net the distributor 100 or more digital print orders per account. "Our new sales kits, including 22 digitally printed health-care application samples, as well as a digitally imaged donut box, tissue box cover and pre-sentation folder, are designed to help the distributor close an entire digital print program," he said.

For more information, call (800) 325-9583, ext. 310, or visit www.formstore.com.