Who's Afraid of the Big Bad Roll?
Big is scary. It’s why so many horror movies feature hulking bad guys and giant monsters. It’s why roughly two-thirds of the more than 11,000 attempts to summit Everest have failed. And it’s why, in the print industry, the thought of selling jumbo rolls can be enough to send distributors running for cover.
It’s not so much the size of the rolls, but the scope of the process. Pitching jumbo rolls to a new client often requires a significant investment of time and resources, and is far from a guaranteed sale. If you’re not careful, you could spend a month courting a potential buyer only to be told, “Nah, we’ll stick with our continuous forms.” But it’s not as scary as it sounds. If you know what you’re up against, selling jumbo rolls gets a whole lot easier—and it can yield King Kong-size profits for your business. Here are four key things to know before you get started.
1. THE ADVANTAGES
To understand the advantages of jumbo rolls, it helps to first understand why they were developed. “Jumbo rolls are a natural evolution or progression of high-volume, preprinted documents,” said Allen Simon, president of Datatel Resources Corp., Monaca, Pa. “Not too many years ago, and still today, customers would order large runs of continuous forms, and over time it became advantageous to move away from continuous, as far as printers and processing were concerned, and go to cut sheets.”
Cut sheets proved faster and more efficient than continuous forms, but they weren’t without drawbacks. A new box or ream of forms had to be loaded every 2,500 documents or so, requiring users to closely monitor their print operations and have staff at the ready to reload the machines. This put something of a cap on print speed, keeping even the fastest printers from reaching maximum efficiency.