Who's Afraid of the Big Bad Roll?
Four things you need to know before selling jumbo rolls
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Sean Norris
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It’s not so much the size of the rolls, but the scope of the process. Pitching jumbo rolls to a new client often requires a significant investment of time and resources, and is far from a guaranteed sale. If you’re not careful, you could spend a month courting a potential buyer only to be told, “Nah, we’ll stick with our continuous forms.” But it’s not as scary as it sounds. If you know what you’re up against, selling jumbo rolls gets a whole lot easier—and it can yield King Kong-size profits for your business. Here are four key things to know before you get started.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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