Who's Afraid of the Big Bad Roll?
Four things you need to know before selling jumbo rolls
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Sean Norris
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1. THE ADVANTAGES
To understand the advantages of jumbo rolls, it helps to first understand why they were developed. “Jumbo rolls are a natural evolution or progression of high-volume, preprinted documents,” said Allen Simon, president of Datatel Resources Corp., Monaca, Pa. “Not too many years ago, and still today, customers would order large runs of continuous forms, and over time it became advantageous to move away from continuous, as far as printers and processing were concerned, and go to cut sheets.”
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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