Brand Aid
From the basics to the big time, expert advice on building brand awareness
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Sean Norris
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Ask a business owner the biggest factors in determining a business's success, and he or she will likely tell you the following: happy employees, healthy company culture, great product, good marketing. No wrong answers there—each is an essential component of a healthy business. But there's the problem: Every business—the successful ones, anyway—have these things in place. That doesn't make them any less important, but it does make it necessary to have an X factor, a way to stand out.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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